Data Analytics Guide

• Internal Data: Information, statistics, or facts that are generated, collected, and maintained within an organization itself. • Operational Data: Data related to the day-to-day functioning and transactions of an organization (e.g., sales transactions, production records). • Employee Data: Information pertaining to an organization's workforce, including payroll, demographics, and performance records. • External Data: Information, statistics, or facts that are obtained from sources outside of an organization. • Data Holes: Specific pieces of data that are identified as necessary for a project but cannot be immediately sourced or are currently unavailable.