Data Analytics Guide

• Data Visualization: The graphical representation of information and data, using visual elements like charts, graphs, and maps to help audiences understand complex data. • Disruptive Insight: A data finding that challenges existing traditions, practices, or beliefs within an organization, requiring the audience to break from established norms. • Insight: A key finding or understanding derived from data analysis that offers new knowledge or reveals a hidden pattern, often forming the core message of a data story. • Linear Sequence: A progression of information presented in a step-by step or chronological order, typically with a clear beginning, middle, and end. • Narrative: The coherent, structured sequence of events or information presented in a story, designed to guide the audience through an understanding of the data. • Return on Investment (ROI): A performance measure used to evaluate the efficiency or profitability of an investment or to compare the efficiency of several different investments. In data storytelling, it demonstrates the value of a high-cost solution. • Stakeholders: Individuals, groups, or organizations who have an interest or concern in a particular project or decision, and who are the target audience for a data story.